AboutAva Perman is a NYC born & based photographer, who was primarily raised in Los Angeles. She began photographing as a hobby at the age of twelve, then moved back to New York in August 2019 to attend Pratt Institute for a BFA in photography. In September 2021, she began her freelance career with Purple Fashion Magazine, which ultimately led her to dropping out of Pratt, and continuing her photographic journey independently. Since then, she has worked with clients such as Coach and KCD Worldwide, where she has shot the fittings, casting, and looks process for Coach’s NYFW Fall/Winter 2025, Spring/Summer 2026, and Fall/Winter 2026 shows. She also works as a photographer, producer, and collaborator for Emma Krikorian, where she has shot & produced all of her campaigns for Spring/Summer 2024 Debut, Fall/Winter 2024, and Spring/Summer 2026.